Established in Queensland in 1958, STEEDEN remains a proudly Australian owned iconic rugby league brand known globally for embracing tradition and innovation, and for consistent high performance. 

Day-to-day operations of STEEDEN is managed by GRAY-NICOLLS SPORTS PTY LTD, a registered entity that has been operating in Australia since 1973

GRAY-NICOLLS SPORTS PTY LTD acquired the rights to the Steeden brand and name in 1995. Headquarters during that time have been Keysborough and Cheltenham, in Melbourne.

STEEDEN has a long and proud history with rugby league in Australia and is the official ball of the NRL, State of Origin, Women’s State of Origin, QRL, NSWRL, NRL Touch, Kangaroos, Jillaroos, NZRL and Super League in the UK. 

STEEDEN is dedicated to producing the highest quality footballs, equipment and apparel, and is proud to be recognised as the number one rugby league brand in the world.

Any product that you see in a retailer store across Australia has been sent from the STEEDEN warehouses in Victoria.